Maxus Mumbai gets Parle's account

"We were quite keen to handle the account since sometime and our ability to integrate the traditional and new media through Relationship Media approach found favour. Proud to have Parle amongst our prestigious clientele and we would love to partner them in their future growth," says, Ajit Varghese, MD, Maxus India.

Maxus in 2010 went after 3 pitches and has been able to convert all of them. The Parle pitch process was participated by the incumbent agency TME, Lodestar, Madison and Karishma (Lintas).