McCann Healthcare Worldwide Japan earns Grand Global at the Global Awards 2011

The Global Awards, honoring the World's Best Healthcare Advertising „¢, announced its 2011 award winners on Thursday, December 1st, at two international Global Awards presentations taking place in New York, USA and Sydney, Australia. The Global Awards Grand Jury selected only one entry to receive the coveted Grand Global Award, McCann Healthcare Worldwide Japan for "Roll Up Your Sleeves, Japan!" for client Novartis Hypertension DTC. In addition, Langland, UK earned the inaugural title of Global Healthcare Agency of the Year. This year's Grand Jury recognized winners from 21 countries and awarded a total of 31 Global Awards and 121 Finalists.

The Global Awards New York celebration took place last night at Helen Mills. The celebration began with cocktail reception and a print and video showcase of the 2011 award-winning work. Michael Demetriades, Global Awards Executive Director, and Tom Domanico, Global Awards Advisory Board Chairman & DraftFCB Healthcare Chairman Emeritus presented the trophies.

McCann Healthcare Worldwide Japan earned the Grand Global Award for Communication to the Consumer for "Roll Up Your Sleeves, Japan!" for their integrated campaign for client Novartis Hypertension DTC. The campaign utilized the drawing power of Tsuyoshi Kitazawa, a former member of the Japan Soccer Team. Novartis took over Tokyo's Ginza business district to test the blood pressure of businessmen in their 40's, while two people suspended on the side of the building were raised or lowered to show systolic and diastolic numbers in front of a skyscraper-sized banner 100 square meters large.

Creative Credits for "Roll Up Your Sleeves, Japan!" include: Adam Weiss, Executive Creative Director; Shinichiro Wada, Creative Director; Hajime Nakazawa, Co-Creative Director; Hiroyuki Kubo, Art Director; Koki Naruke, Copy Writer; and Akira Takahashi, Designer.

"McCann Healthcare Worldwide Japan is both honored and humbled to have been awarded the combined 2011 Grand Global award, particularly on the heels of the 2010 Grand Global for Professional Communications. For our clients and for the various McCann Worldgroup offices that participated in our Roll Up Your Sleeves Japan: Challenge 130/85 campaign, this represents a wonderful validation of our efforts. We sincerely believe that we're fortunate to be in a business in which we can make a positive difference in the world¦We are extraordinarily grateful to the Global awards, and to the individual judges who have recognized our work¦" Adam Weiss, Executive Creative Director, McCann Healthcare Worldwide Japan

Langland, in addition to earning the title of Global Healthcare Agency, took the lead for the second year in a row earning 8 Global Awards: 2 Global Awards for client AmBisome: "AmBisome Exhibition Stand" in Conventions / Events, and "Survivors" in Core Campaign; 2 Global Awards for client Exposed: "Exposed" in Integrated (Mixed Media) Campaign and also for Online Media; and one Global Award each for "A Little Less Different" in Integrated (Mixed Media) Campaign for Easyhaler; "Mode of Action" Film / Video for Hidrasec; "Spark" in Integrated (Mixed Media) Campaign for Phenylketonuria Patient Recruitment; and "Questival" in Online Media for Questival.

"We would like to congratulate all the Global winners. Langland is honored to receive the inaugural Global Award of 'Agency of the Year' and delighted with our other eight Global Award wins. The Globals are well established and highly sought after in the advertising industry. These international awards recognize great creative work and the importance of ideas, which are the lifeblood of creativity. Our awards also demonstrate that great work is not dependent on size of an agency, or location but just on the talent within the business," said Phillip Chin, Chief Executive Langland, UK.

The United Kingdom received a total of 12 Global Awards, including Langland's 8 Global Awards: Random42 Medical Animation earned 2 Global Awards for "Innovation Begins with Biology" for Amgen Oncology, and "Gilenya in Multiple Sclerosis" for Novartis; Torre Lazur McCann was also honored with 2 Global Awards for "Xeplion Campaign" and "Invega-PSP Scale" for client Janssen.

United States agencies earned 2 Global Awards: CAHG, Chicago for "RotaTeq Multiple Serotypes Video" for RotaTeq; and Munn Rabot, New York for "Amazing Things" for client New York-Presbyterian.

Australia was recognized with 4 Global Awards: Hammond & Thackeray earned a Global Award for "Enbrel iPad detailer" for Enbrel; McCann Healthcare was honored with a Global Award for "Sponge Toast" for client Actonel EC; and Ward6 earned 2 Global Awards, one for "One Heart Attack is Enough" for client Omacor, and the second for "Tacks" for Cymbalta.

The Global Awards Grand Jury honored Japan, Spain, and New Zealand each with 2 Global Awards: McCann Healthcare Worldwide Japan for "See the Cold" for SSP STAC; McCann Erickson Inc. Tokyo for "The Seven Deities of Good Fortune" for AGA (Androgenetic Alopecia); Insight NZ Ltd., for "Novartis Not a Robot" for Novartis ' Robot, and "Skip to the Loo" for Sanofi Pasteur Dukoral; and HC BCN, Barcelona for "A Dry Eye Story" for client Systane Ultra, and "Dream" for Utabon.

Brazil, Canada, Germany, India, Singapore, South Africa, and Sweden each received 1 Global Award. Garage Interactive Marketing, Brazil earned a Global Award for "To Donate Just Say So" for Novartis; TAXI Toronto, for "Apologies" for Viagra (Pfizer); Leo Burnett Frankfurt, Germany for "Thinking" for Frankfurt Association to Help Children with Cancer; BBC World Service Trust, India for "Stolen Moments" for Condoms; Ward6 Singapore for "Story book" for Enantone; Publicis, South Africa for "Breast Cancer Awareness" for Sanofi; and Forsman & Bodenfors, Sweden for "Stomach Campaign" for client Apoteket /Swedish pharmacy.

Now in its 17th year, The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communications for medical, pharmaceutical, and healthcare related products and services. The Global Awards Advisory Board and GrandJury are comprised of a panel of prominent international industry experts, representing the top creative minds in the field of healthcare advertising with 94 jurors from 16 countries participated in the judging process.

All winning entries are featured at: www.theglobalawards.com, and are promoted by our network of representatives covering 75 countries around the world.