McDonald’s and Crocs in strategic global brand mash-up partnership

McDonald’s and Crocs fans have been buzzing about a new brand mash-up that could elevate any look, and now it is confirmed. McDonald’s and Crocs are introducing their first-ever collab. Inspired by both Crocs Stars and Mickey D’s loyalists, the collab will drop with a full line of shoes, socks and Jibbitz charms beginning tomorrow in countries around the world.

The collection features a variety of footwear, including Crocs' classic clogs and Cozzzy Sandals, along with matching socks. The inspiration for the collection comes from iconic McDonald's trademark characters such as Grimace, Birdie, and Hamburglar.

Each character's shoes are designed to reflect their personality and favorite menu items. For example, the Grimace x Crocs Cozzzy Sandal in purple comes with a shake, the Birdie x Crocs Classic Clog in yellow and pink comes with a McDonald's Egg McMuffin, and the Hamburglar x Crocs Classic Clog in black and white stripes features his go-to order—a hamburger.

Although the collection doesn't include shoes inspired by McDonald's famous clown, Ronald McDonald, it does feature classic golden arches-sporting red Crocs, known as the McDonald's x Crocs Classic Clog.

Additionally, the collection includes new charms representing popular menu items such as Chicken McNuggets, World Famous Fries, and the Big Mac. This collaboration seems to offer a playful and unique fusion of fashion and fast-food culture.

The McDonald’s x Crocs collab not only fuels a shared brand love, but McDonald’s first-ever global shoe collab also celebrates a beloved cause in Ronald McDonald House Charities (RMHC). In honour of the Crocs partnership, McDonald's is stepping up for RMHC and will make a donation to help support families with children who are sick and give access to the medical care and resources they need.