McDonald's India North and East taps into festive snacking occasions

McDonald's India North and East’s new heart-warming video captures the essence of Diwali with a twist. Titled "Celebrating #ForyourotherDiwali" the film showcases the joy of celebrating the festival of lights in a unique way, with the all-new special Wraps, the perfect on-the-go snacking option.

Talking about the launch of the campaign and the special Wraps, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “Our festivals are a time of togetherness, laughter & bonding. At McDonald’s India North & East we understand the importance of Feel-good delicious memorable moments created during these occasions. Apart from usual grandeur of lights and Rangolis, the peacefulness of a traditional puja, intimate gathering with family and friends, there are many other unique ways, our customers create times of togetherness and celebrate those moments during Diwali. Our new film built on this insight featuring the launch of value wraps, Available for a limited time only, is calling everyone to embrace their own unique way of celebrating Diwali. We are hopeful of this resonating well with our customers”

Conceptualized by DDB Mudra Group, North, the film opens in a Delhi neighbourhood colony on Diwali night. Two teenage friends arrive on the scene, a McDonald’s bag in their hands, clearly looking for someone. They are being guided by a third friend over the phone towards a basket hanging by a rope. They load the bag in the basket, and it rises towards the building’s roof, being pulled up by their friend. We now see that he is on a special meeting with a girl on terrace. As the couple enjoys their McDonald’s wraps, a tender moment unfolds between them under the velvet sky, punctuated by sparkling fireworks. The perfect setting for an Other Diwali moment celebrated with McDonald’s Value Wraps.

Introduced for a limited period, the special wraps consisting of 3 different variants, make an excellent selection for anyone seeking a flavoursome snack or meal during the festival season. These festive period wraps would be offered ala-carte and in meals in select McDonald's outlets in the North and East regions, as well as through Delivery partners, takeout, and drive-thru. The wraps would be Available in three options McAloo Wrap, McEgg Wrap, and Tandoori Chicken Wrap are priced at an attractive price point of Rs 79 & above

 Campaign Credits: 

1. McDonald’s team: Sushmita Kashyap, Dhruv Kathuria and Meena Negi, Abhinav Dhawan, Saksham Aggarwal
2. Agency:  DDB Tribal

Creative: Iraj Fraz, Dhruv Tiwari, Debashish Mondal

Business: Divyanshi Misra, Aniruddha Deb, Aishwarya Gaur

Strategy: Mehak Jaini and Nupur Sharma

1. Production House: Magic Box
2. Director: Manoj Pillai