MEC launches their content offer, 'Wavemaker', in India

MEC India today announced the launch of their specialist content offering – Wavemaker. MEC Wavemaker will bring together for the first time, content strategy, social, partnerships and experiences, SEO and creative services expertise in one place at scale.

The objective of MEC Wavemaker is to improve a brand’s performance by embedding content into the consumer purchase journey, driving maximum exposure through optimum distribution and finally measuring effectiveness of content through the lens of clients’ business goal. They will create excitement, generate momentum and build client’s confidence, by providing the world’s best data, technology and trading in the content space.

MEC Wavemaker is being launched simultaneously in 10 countries (including India) with over 750 people. In India, MEC Wavemaker will be led by Kumar Deb Sinha, who will report to T Gangadhar, Managing Director, MEC South Asia. Kumar has an experience of more than 13 years in content marketing and branded content solutions for brands.

Gangadhar commented, “Our creative restlessness is embodied in our philosophy: ‘Don’t Just Live, Thrive’. For us, an idea is brilliant if and only if the right audience responds to it and behaves in ways that lead to the right outcomes for our clients. Wavemaker is not an agency, but a specialist content solution provider. We at MEC take pride in our efforts to build winning brands to drive their business growth.”

At the launch of MEC Wavemaker, Kumar Deb Sinha, Head - MEC Wavemaker, said, “In my experience, clients today realise that effective content can make a big difference to their business, but they struggle to know exactly what type of content is right for them and the right partner to guide them. Our objective is to help them see the role content can play in their customer’s lives which will have a direct impact on brand performance. It will give them the confidence to invest in content knowing clearly how it is taking their brand forward.”

“We will bring together all the resources that clients need to create content designed specifically to achieve measurable business goals. MEC Wavemaker will, thus, allow brands to look at ‘content’ in a different way as it gives a powerful and commercial role in transforming brand performance,” Sinha added.

Amit Thete, GM - Marketing Communications, Mercedes Benz India, one of MEC’s clients, said, “We have been working with MEC for six years and I am really impressed with their content offer. Strategically rooted in media, data and technology and with clear business outcomes, this is going beyond content. It’s allowing us to create content towards a specific goal which is measurable. We welcome the launch of MEC Wavemaker in India.”

Commenting on the launch of MEC Wavemaker, Shreyas Rao, Senior Vice President, #fame, said, “Team MEC has always been a creative and collaborative bunch of folks. Their ability to contextualise a brand’s communication objectives with innovative content ideas is truly best in class. #fame is excited about this wonderful initiative and look forward to working on many more branded content solutions with MEC Wavemaker across regions.”