Media Moments bags PR, Digital and Creative duties for Pepe Jeans in India

Media Moments has bagged the PR, Digital and creative duties of Pepe Jeans London for the Indian market following a multi-agency pitch. The participating agencies were briefed to capture Pepe’s International look and feel in the proposed campaign.

Talking on this development, Poonam Ganguly, Founder Director, Media Moments Insight Pvt. Ltd. states, "The leadership team at Pepe has a clear and compelling vision of what the brand will stand for. Our task will be to develop this vision into a unique thumbprint for the brand and bring that to life at every customer touch point. We as a brand-partner believe in developing integrated campaigns for our clients and thus maximizing the reach and impact of any campaign. "

Kavindra Mishra, CEO, Pepe Jeans India, says, "The agency will have a vital role to play in positioning the brand thought further as we grow and enabling Pepe Jeans to achieve its aim of becoming an inspiration and a carrier of choice."

Mumbai-based Pepe Jeans currently has more than 165 stores in India and growing rapidly.

Poonam Ganguly is the Founder and Director of Media Moments. Her management prowess and creative genius, combined with a result oriented approach towards PR have propelled Media Moments into a successful venture in a very short span of time. An alumnus of National Institute of Fashion Technology before turning an entrepreneur, she worked in some of the leading brands like Tommy Hilfiger, Levi’s and Reebok in various capacities. Prior to starting her own business venture – Media Moments in 2009, she held the position of a Brand Manager at Levi’s - India. As a leader Poonam has built a strong team, which she considers to be the fulcrum of “Media Moments”.