Media Unites: UNICEF & MoHFW Join Forces to Battle Measles and Rubella

A capacity-building workshop aimed at equipping media professionals with the tools to counter vaccine hesitancy and encourage vaccine uptake concluded here, today. The workshop, organized by UNICEF in partnership with the Ministry of Health and Family Welfare (MoHFW), was held ahead of India’s upcoming launch of the vaccine catch-up campaign, the Intensified Mission Indradhanush (IMI) 5.0 in early August.

IMI 5.0 will focus on reaching zero-dose children aged between 0 to 5 years, ensuring that every child receives life-saving vaccines. The initiative is also intended to be the big leap for achieving Measles & Rubella elimination in the country by ensuring that every child under 5 years of age has completed the two-dose schedule of Measles and Rubella Containing Vaccine (MRCV).

Over 50 journalists from various states, including Delhi, Uttar Pradesh, Rajasthan, Maharashtra, West Bengal, Assam, Meghalaya, and Manipur, actively participated in the workshop.