Media units must be credible brands for serving info needs: Venkaiah Naidu

M Venkaiah Naidu has assumed charge as Minister of Information & Broadcasting, the third I&B Minister in two years of the Narendra Modi Government. Naidu was given the additional charge of the I&B Ministry in the recent Cabinet reshuffle. He already holds the portfolio for Urban Development.

After assuming charge as Minister of Information and Broadcasting, Naidu said that the Government’s mission would be to enable public communication for the development of the country and the community.

Meanwhile, the previous I&B Minister, Arun Jaitley, has been appointed Minister for Finance and Corporate Affairs.

Talking to the media later, Naidu said that he would be guided by the principle of “communication for development of the community and the country”. This was based on the basic principles of “Reform, Perform, Transform and Inform”. The Government was a “Reservoir of Information” relating to various aspects of a common man’s life. In this context, it was important to ensure proper flow of such information for broadening common man’s understanding of key policy initiatives of the Government. This would facilitate the task of information empowerment, thereby creating an enabling environment for key stakeholders.

Elaborating further, the Minister said that it was important to position various media units as credible brands for effectively serving the information needs of the people. He referred to the process of change ushered in by the Prime Minister, which touched upon the attitudes of key stakeholders thereby reorienting our approach and understanding towards the concept of development. In order to achieve this goal, it was important to mainstream effective communication as an input to realise this change. Communication processes were critical for empowering people with information that would enable them to fulfil their aspirations.

Naidu also thanked outgoing Minister, Arun Jaitley, for his unrelenting efforts in taking forward the mandate of the Ministry of I&B.