Media2win bags digital media mandate from UTV Motion Pictures

Media2win, India's leading Independent Full Service Digital Agency has bagged the digital business of UTV Motion Pictures after winning a multi-agency pitch. Media2win will be responsible for the digital marketing initiatives encompassing creative ideas, social media, digital media planning & buying, search, mobile and other innovative solutions for UTV Motion Pictures.

UTV Motion Pictures is a leading movie production house in the country. In 2011, their releases included Delhi Belly, No One Killed Jessica & 7 Khoon Maaf amongst others. Rowdy Rathore, Ek Main Aur Ekk Tu, Heroine, Joker and Barfii are some of their releases slated for 2012.

Commenting on this, Namrata Balwani, COO, Media2win said, "The investment into movie marketing on the digital media has grown tremendously in India. The rise of social media & sharing oriented behaviour provides a great opportunity to think creatively. We look forward to doing some great work with a team that has produced out some of the finest movies in the last few years!"

Shikha Kapur, Senior VP - Marketing, UTV Motion Pictures said, "Going forward, we see the digital space as one of the most important mediums to market our movies. The interactivity that the digital medium offers is a superb opportunity for us to engage our audience right from the very beginning of a film campaign. Media2win impressed us with their analytical approach to our business. What clinched the deal for Media2win was that this analysis didn't compromise the creativity that our product requires, especially in the dynamic nature of the digital domain. Together, we are looking forward to weaving the UTV Motion Pictures magic across digital platforms."

Media2win works with many leading brands in the country like Tata Sky, Max New York Life Insurance, Bajaj Auto, Microsoft, Karnataka Tourism, Epson & Biba to name a few.