Mediascope Publicitas launches a new magazine 'Made In India'

Mediascope Publicitas has launched Made In India (MII), a magazine aimed to inform decision makers in India about the importance of global communication, who is advertising and how it has helped.

In this highly competitive era, where nations and business lobbies are engaged in a battle to expand markets, source capital and gain share of voice globally, ensuring brand positioning and brand recall is critical. Communicating effectively has become more important today than ever before. Having said that, managing the media landscape across an increasingly wide spectrum of media, both traditional and new age, across geographies can be daunting.

In India, government and private sector do recognise the need to communicate to their global footprint, but surprisingly are reticent in allotting budgets to advertise. There are exceptions and companies and industries have quietly but surely started investing in advertising to build their brand and services among select target groups.

Marzban Patel, CEO - Publicitas India & Asia says: «Made In India is a communication designed to inform decision makers in India that advertising internationally is not an expense but an investment. A necessity they cannot put back any more. »

Made In India offers a wide angle view of existing and current Global marketing campaigns across various mediums. The first issue carries an interview with Philip Kotler, the marketing Guru who has emphasized that – India needs a Minister for Marketing.

Mediascope Publicitas has over the years presented Indian clients exceptional media opportunities in India and worldwide across Print, Digital, OOH, TV, Custom Publishing and events; either directly or in partnership with some of the best media brands in the world.