Medlife partners with Facebook to launch an Augmented Reality CPR

Medlife, India’s largest e-health company with three business verticals including pharmacy, diagnostics and e-consultation, has launched an integrated campaign called #BecauseHeartMatters ahead of World Heart Day. As part of the campaign, they have tied up with Facebook to launch an augmented reality (AR) filter ( to help people understand the technique of  cardiopulmonary resuscitation (CPR) in an engaging and interactive manner. 

Developed in collaboration with Facebook and Bangalore-based creative tech agency Alive Now, Medlife aims to reach out to over 35 million Indians through the interactive filter. The campaign is currently trending on Facebook as #BecauseHeartMatters. Medlife is also physically training over 2000 people across 50 corporates in 5 metro cities on the CPR in association with leading national NGO the Heart Care Foundation of India (HCFI).

Speaking about this, Ms Meera Iyer, Chief Marketing Officer, Medlife, said, “The online and offline digital campaigns being organized by Medlife are aimed at educating people on the importance of CPR in saving a life during a sudden cardiac arrest (SCA). Heart diseases have emerged as the leading cause of death in India and the need of the hour is to generate awareness on timely diagnosis and management. The #BecauseHeartMatters initiative is in line with Medlife’s vision of improving health outcomes for a billion Indians by making healthcare simple, accessible and personal.” 

Adding further, Mr Prasanjeet Dutta Baruah, Business Head - Health, Tech Telco and Automotive at Facebook, said, "We are happy to have partnered with Medlife for their campaign #BecauseHeartMatters. It is a great initiative that educates people on the importance of CPR, empowering them to save lives."

Medlife continually conducts campaigns to raise awareness among the masses about preventive and curative health. During the recent elections, they launched a campaign called #HealthForTheNation where they encouraged people to vote not just for a new government but also for the nation’s health and well-being. They also released health scorecards for 29 Indian states which revealed startling gaps in doctor-to-patient ratios, the incidence of diseases etc.

Medlife has a customer-centric approach and offers genuine healthcare products and services from authorized dealers at discounted prices, cashback, and referral discounts. Since its inception in November 2014, Medlife has scaled rapidly to become the first e-pharmacy to clock 1000-crore revenue run rate. It currently services 29 states, 4,000 cities and 25,000 pin codes in India fulfilling over 25,000 deliveries daily.

Medlife operates its medicine delivery service through 40 fulfilment centers and 3 large regional hubs in 22 cities. Its USPs include a transparent inventory-led model and the steadfast conviction to sell drugs only against a valid doctor’s prescription. Medlife has one national and five regional laboratories and over 350 phlebotomists helping bring diagnostics to patients’ homes. It has also launched its e-consultation service after acquiring Eclinic247 last year.


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