Mensa Brands acquires home-grown denim brand, High Star
Adding another promising name to its illustrious and rapidly growing ‘House of Brands’, Mensa has acquired High Star, a digital first, home-grown denim brand from India that caters to fashion-forward and digital-first consumers. Founded in 2012, High Star has evolved into a leading denim brand in the digital space, offering a wide range of denim products across categories. Within a decade of its inception, High Star has been able to make a distinct mark in the apparel space offering a range of stylish and affordable denim-led apparel on leading Indian e-commerce platforms, including Myntra, Ajio, Flipkart and Bewakoof.com among others.
Founded by Rohit Mirchandani with a vision to make quality, stylish, designer denim clothing available to fashion-forward consumers at pocket-friendly prices, High Star has consistently expanded its range in menswear, women wear, and kids wear segments while ensuring a great customer experience. The brand offers a wide range of jeans, jackets, skirts, jeggings, palazzo, and shorts among other products.
Speaking on the association, Ananth Narayanan, Founder and CEO of Mensa Brands said, “We are excited to welcome High Star to our tech-led house of global brands. Together, we are working towards boosting the brand’s growth trajectory, setting a target of achieving a 10x gross turnover for the brand within the next 4 to 5 years. Our team has outlined a strategic roadmap for expanding the brand’s footprints in the domestic and international markets across channels to reach consumers and continue to improve customer experience.”
Speaking on the association with Mensa, Rohit Mirchandani, Founder of High Star, said, “Being part of Mensa Brands will help High Star scale to the astronomical levels we aim for. Mensa’s team will bring their expertise to expand the brand’s presence pan India and take it global. Within the first year of onboarding, Mensa will support us in areas such as digital marketing, technology, working capital management and channel expansion.”
Mensa has focused on acquiring and scaling up digital-first brands across diverse categories including fashion and apparel, home and garden, beauty and personal care, food, and others. In terms of taking homegrown brands to international markets, Mensa has embodied the ‘India for the world’ philosophy