Meril Life and Tilt Brand Solutions seek to “Out the Doubt” with CoviFind

Meril Life, an India based global medical device company, which designs, manufactures, and distributes clinically relevant and state of the art medical devices to alleviate human suffering, have launched CoviFind. CoviFind is a self-test antigen home kit that can determine the Covid status of anybody from the comfort of their homes. CoviFind is ICMR approved and citizens can check their Covid status in just 15 minutes.

Featuring MS Dhoni, the launch campaign conceived by Tilt Brand Solutions and produced by Tilt’s in-house production house StudioT can be seen across TV, OTT, and digital platforms.

Says Paul Dueman, Chief Strategy Officer, Tilt Brand Solutions “The pandemic has made each and every one of us very unsure and uncertain about our vulnerabilities. This essential product puts the power of assurance in the hands of each one of us. We wanted to lend an insight that not just cuts across India but also one that addresses a key pain point. This is why we came up with the “Doubt ko Karo Out” campaign. The attempt is to gently nudge consumers to make CoviFind an essential part of their everyday life.”            

Adds, Sanjeev Bhatt, Sr. Vice President, Corporate Strategy, Meril, “We want to take CoviFind to each and every home in the country and make testing accessible to everyone, so as to empower everyone to resume engaging with life in a safe and responsible manner. In working with Tilt, we have been absolutely thrilled with the process, their commitment, and the output.”