MG Motor India releases heartwarming campaign this Diwali

Building upon the festive fervour, MG Motor India, a British automobile brand with 100-year-old legacy has released an emotional ad campaign to resurrect the true meaning of Ghar Ki Lakshmi. The campaign aims to redefine Ghar ki Laxmi- as it’s not just about a daughter bringing prosperity to her parents’ home but also about parents’ who bring happiness and pride back into their daughter’s life.

Inspired by a real-life story, the film captures the reel life emotions of parents who celebrates the homecoming of their daughter, with much pomp and show, the way they celebrated her bridal farewell. The campaign aims to break shackles associated with societal stigmas and paradoxes where women are condemned at every step of their journey once they decide to step out of her husband’s house. 

Commenting on the launch of this social media campaign, Udit Malhotra, Marketing Head, MG Motor India said, “Diwali is associated with Lakshmi, the goddess of prosperity and in India, women is revered like Lakshmi. Through this soul-stirring narrative, MG aims to challenge societal taboos, encourage empowerment, and promote Stree Shakti which also resonates with our philosophy to unravel the hidden potential of women and enable them to take up challenging roles at every step of their journey.”

This campaign reaffirms MG’s stance on diversity, keeping alive the core values of integrity, commitment and passion that women bring across the realm of their work.