Micromax assigns digital mandate to Isobar; ZO retains media biz

Micromax India has decided on its digital and media agency partners following a pitch call. Isobar, the digital marketing agency from Dentsu Aegis Network, has been assigned the digital mandate for Micromax.

Meanwhile, ZenithOptimedia has been retained by Micromax to handle its media duties.

When contacted, officials from both Isobar and ZenithOptimedia confirmed the news to AdGully.