Microsoft’s Bing takes measures to comply by DSA

Strict EU rules have been enforced on tech platforms and they are now required to follow the rules and regulations prescribed by the Digital Services Act (DSA). The DSA requires them to be more clear about their algorithms and protect the users from malicious content.  The EU has called out 19 platforms, including Linkedin, Instagram, Facebook, Tiktok, Microsoft’s Bing, and Snapchat. The rules are effective from 25th August, 2023. Under DSA, users will be getting a non-personalised feed which is not on the basis of profiling. In a blog post, Linkedin on Friday informed that the change has been executed for the mobile and desktop version of the network. The EU is moving forward in order to provide approval to the first law in the world, regulating AI, within the end of this year.

The Chief Digital Safety Officer of Microsoft, Courtney Gregoire, said new safeguards will be employed by Microsoft in order to fight against new risks associated with AI. He further informed that among other measures taken by Microsoft to maintain the regulations prescribed by DSA, involve creating an ad library, and providing European users access to the information about the adverts they come across to on the platform. A similar step has been taken by Linkedin. Measures will also be taken by Microsoft to explain to the users in a better way as to how Bing search works, including its moderation policies, principles for ranking and user controls. Snapchat has also announced new changes in its app, which include permitting the users to have control over the content they witness and also putting a restriction on targeted advertising to children within the age group of 13-17 years, in the EU as well as Britain. More information will be provided by Microsoft on targeted adverts.