Microsoft to rebrand Bing search engine

Microsoft is working on the re branding of its search engine Bing for better visiblity. The developer company has witnessed the change to the services in the recent past.

There's no official announcement to date but Microsoft has either expanded what appears to be A/B testing - where some people see the old Bing brand and logo and some see "Microsoft Bing" -or has completely switched to the new style, according to Paul Thurrott, an award-winning technology journalist and blogger.Microsoft has also updated the Outlook for Android app to add Bing search integration to the long-press menu.

The tech giant has also renamed its Office 365 offering as Microsoft 365.After opening the Outlook app to check an email and if a user long presses on a word in the email text, a pop-up menu will appear with three options: Web Search, Translate and Bing Search.


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