Milestone Connect executes the launch of Nestle A+ Milk & Dahi in India

Milestone Connect, the experiential marketing division of Milestone Brandcom, an integrated OOH brand communications agenciy, executed the launch of Nestle A+ Milk & Dahi on December 1, 2011 at Taj, New Delhi. With 140 years of experience in health & nutrition, Nestle has always engineered products that are not only tasteful, but extremely high in quality, and extending this proficiency in the new era, they launched their latest & the most qualified health product yet, in the form of milk and dahi, that literally defines its own class, a+, with a philosophy of "good makes good".

The event, a press conference, was a translation of a+ philosophy, good makes good, from the beginning till the end. Right from the invitation that highlighted good virtues, to the ambience displaying good, nay, great lives & personalities who have served as a testament of good making good, to a show that further elaborated the story of good makes good through Nestle history & the 4 tier product (a+) processes, up to the launch with a celebrity who epitomizes the said class of a+ perfectly, Sonam Kapoor.

As a 6 part Audio-Visual show, the event was conducted in a talk show format, being led & conducted by the renowned actor & humanitarian, Anupam Kher, in conversation with the Nestle Business Head South Asia, Mr. Kumaran. The storyline described the journey from genesis of Nestle nearly 140 years ago, to the general belief systems regarding milk that Nestle is due to change with its revolutionary new product, to the 4 processes of farm, cold chain, quality check & processing and packaging, and finally a proclamation by Chairman & Managing Director, Nestle India Limited, Antonio Helio Waszyk, introducing the milk in person along with Sonam Kapoor.

With a multi-intermission show flow, and not one but two celebrity plug-ins, the precision & timing of the show was of utmost importance and delivered to perfection. Summarizing the words of General Manager Dairy, Nestle India Limited, Kumaran Nowuram, "I was very pleased with the launch event. It turned out very well. A high quality event for the launch of a high quality product!"

On the subject of this incredible association & not merely an event, Milestone Connect Sr. Vice President, Shivneet Singh says, "We are thrilled to be associated with the Nestle brand. Working on the project with Nestle was an actualization of our own philosophy & commitment of delivering added value & high quality of service for the brands we work with. Their philosophy Good makes Good could not have been translated into such a tremendous event had it not been for the good efforts right from the conception to the designing, to the production, to the execution, of a lot of good people involved in the project. It is not a solitary success that we have achieved through this, but a Milestone in our relationship with Nestle."

Since its inception, Milestone Connect has helped world-renowned brands like American Tourister, Samsung, Tata Sky and GE to name a few, engage with their consumers & create the desired brand experiences.