Milind Soman joins hands with Evergreen Club

Community for older adults Evergreen Club has started a fitness challenge trend in association with actor and fitness enthusiast Milind Soman and his mother Mrs. Usha Soman. The duo is promoting the importance of health and fitness among the elderly by starting a challenge on social media platforms.

Through this video, Milind encourages youngsters to take cognizance of the health and well-being of their parents and the elderly at home. He believes that there is no right age to start one’s fitness journey – as his mother, in her old age, is also a fitness freak like him. He also urges the elderly to be conscious about their own physical and mental health. The mother-son duo is seen performing squats in the video, thereby encouraging viewers to start their fitness journey with simple exercises from the comfort of their homes.

Follow the trend by uploading the challenge video, tag @milindrunning and Evergreen Club and stand a chance to win exciting goodies!

Evergreen Club associated as the Wellness Partner for The Unity Run, where style icon Milind Soman embarked on a solo run from Mumbai to The Statue of Unity at Sardar Sarovar Dam, Kevadia to celebrate India’s 75th Independence in August 2021. Milind is a perfect example of positive ageing, and he continues to inspire millions of people with his approach to fitness. By associating with The Unity Run, Evergreen Club aims to encourage older adults to adopt a healthier lifestyle and take care of their wellness from the comfort of their homes. 

 

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing