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MindShift Interactive Launches New Services on Turning Four Years

MindShift Interactive, Insightful Digital Outreach agency, will be celebrating its fourth year in the field of digital marketing and research. On its fourth anniversary, MindShift Metrics, the research arm of MindShift Interactive, will be announcing its new services helping brands delve further into consumer and business insights through digital under the name of Digital Communication services.

Digital Communication offerings will help bridge the gap between various aspects that are critical to create an impactful digital presence. It shall empower marketers, brands and agencies to ideate test and then execute their campaigns, leading to a scientific and thought-through process of creating digital outreach. The Digital Communication model shall answer every query raised about a brands communication and marketing journey on digital.

A Digital Expert Panel shall be sharing their inputs on predefined parameters that have been assigned to each offering. The objective of the study, the timeframe of the research and the inputs shared by these experts shall define the efficiency of this model. Our Panel of Experts will assist brands in creating & curating the topic by evaluating it with the set parameters based on discussions and consensus.

The services will include the following:

Campaign Tracking: Robust evaluation of a particular campaign starting from reach, frequency, fans to perceptual shift facilitated by the campaign. It will even diagnose the impact of the campaign on the brand as a whole.

Content Testing: Understanding the potential of a creative (look and feel) before it goes up and Break-through Messaging to evaluate the effectiveness of a message being communicated.

#Evaluate: Evaluating and optimizing a #tag before it’s posted on social media. A brand no longer needs to question if it will work or it won’t because we will ensure your audiences have tested it out privately.

Platform Screener: Finding the correct audiences by choosing a suitable platform for your brand, basis the Industry and your objective.

Online – Off take: Gauging the potential of a Digital Campaign to go on offline mediums. Is your customer ready for the evolution or there’s still a waiting time.

Speaking on the launch Ms. Arashdeep Sandhu, Head - MindShift Metrics explains, “It’s been an exciting journey helping creating a shift in the way digital is conducted in India and our Industry Reports and Consumer Insights has received adequate accolades over the years. We envision removing any form of uncertainty from the digital space by ensuring an informed, insightful and innovative approach becomes the regular norm. It’s taken us time but our esteemed panel and analysts are ready to create the next MindShift.”

Commenting on the occasion, Mr. Zafar Rais, CEO-MindShift Interactive states, “MindShift Interactive has accomplished 4 years within the digital space, making a mark with various digital campaigns and creating a MindShift amongst brands about the need for insights to provide value to a business. Taking our journey forward towards ensuring industry-wide impact, we are excited with this new endeavor which will challenge the way digital marketing is conducted today, allowing businesses to always be informed and consumers to always be engaged.”


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