Mivi Apna Hai - The Spirit of a Homegrown Indian Audio Brand
Mivi has recently launched its digital campaign "Mivi Apna Hai" and is being received well among Indians. The campaign emphasizes the feeling of homegrown products and spreads awareness among Indians on why Mivi is truly an Indian brand.
Through this campaign Mivi tells us how Make in India is more than just a label. A lot goes behind making a product that is domestically manufactured. The R&D team at Mivi Design Studios work relentlessly in designing, engineering and crafting products that are curated as per the taste and preferences of Indian consumers. It takes a team of 1500+ dedicated employees to create the technology that goes into making these products. Mivi has also been contributing to the country's GDP by being Atmanirbhar in manufacturing the products, thus refraining the hard-earned Indian rupee to fall into the pockets of foreigners.
The spirit of Apnapan that the brand focuses on in their latest ad film tells us about the pride Indians feel when they call something Apna (their own). Be it the Indian values, the respect towards the National Anthem, the celebration of unity in diversity or using an Indian tech brand with quality far superior to foreign counterparts.
Midhula Devabhaktuni, Co-Founder and CMO of Mivi said, "Mivi crafts premium Audio electronics that are made for the tastes of Indians. We strive to give the consumer a world class product by pushing the limits of technology. Our goal is to make 1Billion products and make India self sustainable. Mivi Apna Hai is a true testament to our efforts and a feeling every Indian will proudly call Mivi an Apna Brand."