MIX; the most DTH distributed Music Channel

Multi Screen Media's September, 2011 launched music channel - "MIX', which was available to viewers through almost all the leading analogue and DTH operators is now the most extensively DTH distributed Hindi Music Channel in India across TAM Hindi Speaking Markets thanks to a recent tie-up with Dish TV. Available across five of the biggest pan-India 'Direct to Home' (DTH) operators, the channel can be seen on Tata Sky (#709), Dish TV (#672), Airtel digital TV (#388), Videocon D2H (#565) and Reliance Digital TV (#709). Post its launch, MIX has successfully established itself as a channel for pure Hindi film music.

Apart from the extensive and exciting library of Hindi songs from all eras, the channel aims to be a destination dedicated to music and all that belongs to it. While the in-house produced shows, "Once Upon a Time¦ Kabhie Kabhie' & "MIX Musicians' creatively use songs to tell stories and biographies, "Yun Bana Ye Song' gives insights into the heroes of Indian music industry through its host, award winning lyricist ' Swanand Kirkire. As per the current viewership, for the past 15 weeks MIX has enjoyed the healthiest "time spent' figures and intends to keep improving that.