Mochi partners with MTV Roadies for the footwear category!

Mochi - The Shoe Shoppe is a frontrunner in the national fashion arena spread over 64 outlets in 35+ cities. With a strong focus on fashion and style, Mochi caters to the young cosmopolitan Indian offering them the season’s latest trends and catering to their ever-changing fashion needs. As an effort to connect to their consumers, Mochi has associated themselves with MTV Roadies to create an exclusive ‘MTV Roadies Footgear’. Designed by the Roadies themselves, the MTV Roadies Footgear by Mochi is being unveiled in six cities: Hyderabad, Pune, Chandigrah, Bangalore, Baroda and Lucknow during their Pan-India tour.

 

These shoes are designed keeping the comfort and the ‘right’ attitude in mind. Smartly priced between Rs. 350 to Rs.4990, the Roadies footgear range by Mochi is available in vibrant colours and includes flip flops, canvas shoes, gladiators, ballerinas, floaters, casual shoes & boots for women and men. While VJ Bani has a penchant for ballerina’s with diamante skull detailing, VJ Ranvijay picks bright and tough shoes as his pick from the lot they have designed.

 

Lavina Rodrigues Pinto, Marketing Manager, Mochi said “Mochi is an iconic youth brand and its association with a cult entity like MTV Roadies cements our objective of connecting and engaging the youth. The platform was unique and profitable as not only did we get to create a fun and exciting range of footgear by the VJ’s but also the response from the markets and towards the range has been phenomenal.”