moha appoints Digitale as their digital strategic partner

Digitale, a part of Lookad India Pvt Ltd. has won the digital mandate for moha: Coming from the house of Charak Pharma, leaders in Ayurveda for past 74 years & products exported to more than 35-countries, moha: blends the ancient science of Ayurveda with the raw magic of the forest to bring to us a spectacular range of herbal skin and hair solutions that are not only effective, but wholesome and therapeutic. 

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The agency’s Kolkata office will work in tandem with the brand to make the most of their strength, to provide new strategic solutions that will cohesively work towards making their brand association resonate with their brand image via social and digital marketing.

The agency will be involved with the planning and execution of the brand’s digital media strategy and creative communication. Digitale will be offering moha: a wide range of services, including managing end-to-end digital solutions, communication strategy, product films, performance marketing, lead generation, campaign planning, social media management, influencer marketing and digital asset mandates.

According to Kirti Ashar, Senior General Manager Commercial at Charak Pharma Pvt. Ltd, “We are hopeful that the association with Digitale will help us scale up and will make moha: the first choice of Ayurveda personal care brand for the consumers. We look forward for exciting journey and deliver the best authentic Ayurveda experience to our customers.”

Mrinal Lunia, Founder & CEO at Digitale said, “Being awarded the digital mandate for one of the biggest household names like Charak Pharma’s personal care vertical: ‘moha:’, is a moment of immense pride for us. We are raring to offer an integrated mix of branding and performance-based solutions to enhance both the brand visibility and driving the adoption numbers for the brand. We are pleased to be working together and look forward to working with the team. “

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Arnab Samanta, Creative Director at Digitale added, “We are ecstatic to have moha: on boarded with us. Keeping the legacy of Charak Pharma in the market, the idea is to add value to the customer’s journey, create meaningful content and experiences for consumers building their trust in the brand. With this association we aim to help the brand reach newer heights.”


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