Mohit H Chablani promoted to Head of Brand Activation at Criteo India

Mohit H Chablani has been appointed as the Head of Brand Activation, India, at Criteo, the global technology company specializing in digital performance advertising. He was formerly the head of sales. This elevation underscores Chablani's exemplary leadership and deep industry expertise.

Chablani's journey to this pivotal role is marked by a series of achievements and contributions across various sectors. Beginning his career at Intelenet Global Services, he subsequently navigated through roles at Euclid Infotech Services, Aujas Networks, Media.net, ZEDO, Gameloft, and mCanvas. Notably, during his tenure as Associate Director at mCanvas, Chablani orchestrated sustained business growth across regions, maintaining a remarkable zero attrition rate. His focus on empowering team members and facilitating their professional development has been instrumental in driving success.

Criteo, a frontrunner in digital advertising, has recently earned its maiden accreditation from the Media Rating Council (MRC) for display rendered impression and click advertising metrics. This accreditation, a first for Criteo, extends to its enterprise retail media platforms, Commerce Max and Commerce Yield, across desktop, mobile web, and mobile in-app environments. The evaluation, conducted against MRC's stringent guidelines for detecting and filtering General Invalid Traffic (GIVT), reinforces Criteo's unwavering commitment to transparency and quality in commerce outcomes.

Chablani's new role as Head of Brand Activation signifies Criteo's strategic focus on amplifying its brand presence and engagement in the dynamic Indian market. His wealth of experience and proven track record make him the ideal candidate to spearhead this crucial aspect of Criteo's growth strategy.