Moods & Saheli rope in creative agencies

RK Swamy BBDO has been announced as the official creative partner for condom brand Moods. While world's first non-steroidal oral contraceptive pill ' Saheli ' has roped in Publicis Ambience as the creative agency. HLL Lifecare Limited ' the company that owns Moods and Saheli ' confirmed the development.

It was learned that a multi-agency pitch was called for, for Moods and Saheli, in August. The first round consisted of a 12-agency pitch from which three agencies were shortlisted. RK Swamy BBDO, Publicis Ambience and Bates 141 were the shortlisted applicants.

Prior to RK Swamy, media agency Lowe handled the Moods brand since 2002. Incidentally, RK Swamy was the agency that launched the Moods brand back in 1987.

Moods is expected to spend close to 4 crore and Saheli has been allotted a budget of 2.5 crore.