Mothers take over the Zomato app - no more placing orders; only requests

    This Mother's Day, Zomato has changed its brand name to ‘Mazoto’, in a new brand video, to reiterate the fact that "’Ma’ always comes first." The video seeks to depict a food delivery platform that is created exclusively by mothers. The interface depicted in the video looks and works      almost like Zomato, with the exception that everything is Mo(m)dified - with promo codes such as ‘CLEANROOM25’ for 25% OFF and a minimum number of rotis (always more than one).    

While the video has a light-hearted tone, it conveys the underlying warmth of mothers’ favourite love language—food.    

 Talking about the campaign, Deepinder Goyal, CEO, Zomato said, “Mothers are special. To you, to me, to us all. The ‘Mazoto’ campaign is our ode to all mothers, and we wish them ‘Happy Mother’s Day’ in the style we love and enjoy”.

 In addition to the video, Zomato will introduce an engaging feature called "ChildGPT" to take customers on an emotional journey. The function will be available on the app for the duration of Mother's Day (14 May). Customers will be asked three easy questions in order to make a drawing and a short poem from the viewpoint of a toddler.