Motilal Oswal Options Store Campaign

Motilal Oswal Financial Services Ltd (MOFSL), India's leading financial services  company, has launched a new campaign to promote its offering for options traders called Options Store, an  exclusive feature available on MO Investor & MO Trader app. The features give the user the advantage of  many strategies, simplifying options trading for everyone.  

The campaign takes a funny take on the different situations in life when one seeks options but doesn't get  one. With options store, the trader can select the strategy they want to invest. Some of the strategies offered  by Options Store- 

∙ Strategy for less than Rs 10k 

∙ Predict & Trade  

∙ Multi-leg strategy  

Speaking on the film, Varun Mudra (VP, Product Marketing Head said), "At Motilal Oswal, we always try to  offer the best for our customers. With Options Store, a trader can select the strategy and place the trade in  two clicks. The ad film has a humorous tone with a pun on the word options. The film depicts different  scenarios in which people look for more options. " 

The campaign is released on TV, digital and social media. 

Brand Name: Motilal Oswal Financial Services Ltd  

Creative Team: MOFSL brand team  

Ramnik Chhabra, Founder, The Sweet Spot  

Varun Mudra, VP, Product Marketing, MOFSL  

Adrija Das Sr. Manager, Marketing 

Production House: The Yellow Umbrella Films