MSL India Reinforces Digital Practice by Appointing New Lead for Mumbai

MSL, Publicis Groupe’s strategic communications and engagement firm, today announced the appointment of Shirley DCosta, as Digital Practice Lead for the West region. The appointment marks another step towards MSL India’s focus on accelerating the multi-disciplinary integrated growth of the firm by delivering on clients’ needs for integrated solutions.  She will report to Tushar Bajaj, Senior Vice President, National Digital Head. 

As the Digital Practice - West Lead she will be responsible for driving the growth and adoption of the digital communication in the region. She will work with the existing teams in Mumbai and Pune to add value to their existing clientele and create additional opportunities for MSL Digital. 

Shirley comes with over 11 years of experience working across creative agencies and digital startups. In the past, she was associated with 22feet Tribal Worldwide as Business Lead, Mumbai; having joined as one of the first few employees, eventually responsible for a team of 70, leading work on brands like Axe, RedBull, L’Oreal Consumer Products, etc.

Commenting on the appointment, Amit Misra, CEO, MSL India, said, “As we continue to transform our business for the digital age, Shirley’s appointment is a wonderful addition to the team. She has a proven track record as a senior leader who has built strong teams and businesses, which makes her well positioned to drive us forward. In a time of great transformation in the industry, at MSL we understand our client’s needs for smart integrated counsel and offerings, and thus, will continue to invest in offerings and talent ahead of the curve.”  

Commenting on her appointment, Shirley D’Costa said, “Build a good team, do great work, deliver on clients business; quite simply that’s the agenda for me. There is a great level of foresight, and drive towards delivering on integrated business solutions, and it is the right time to be a part of the force. Growing a team that builds stronger brands through digital is what excites me, and I'm looking forward to doing that here.”