MSM picks Prasana Krishnan as Business Head, SONY SIX

Multi Screen Media (MSM) has appointed Prasana Krishnan as the new Business Head of its Premier Sports Entertainment channel Sony SIX.

Commenting on the development N P Singh, COO, MSM India said, "We are delighted to have Prasana join the team at this important juncture and we are certain that his experience and understanding of the business and our audience will help us achieve our objective of becoming the leading player in the genre. We are optimistic that Prasana’s appointment will further strengthen and grow SIX’s position in what can be called as one of the most competitive broadcasting markets in the world. We look forward to a long and fruitful working association with him."

On joining MSM, Prasana said, "I am delighted to have become a part of this prestigious group. As India’s Premier Sports Entertainment Channel, SIX has uniquely positioned itself in the sports broadcasting industry showcasing some of the world’s finest international sporting properties like Pepsi IPL, UFC, NBA, TNA & UEFA EURO. I look forward to take up this challenging role and work towards ensuring that the channel grows consistently to the leadership position in this space."
Prasana comes in with over 17 years of experience in media and consulting sectors.  In his previous role, Prasana was the Chief Operating Officer of Neo Sports

Broadcast Pvt Ltd.  His other previous stints include Nimbus Media, The Times of India Group and Arthur Andersen.

Sony SIX, India’s Premier Sports Entertainment Channel is owned and operated by MSM India. The company is well known to exclusively broadcast some of the world’s largest as well as renowned international sporting properties like The Pepsi IPL, UEFA EURO 2016, Qualifiers for UEFA EURO 2016, Qualifiers for 2014 & 2018 FIFA World Cup, Scottish Professional Football League, The NBA, TNA and The Ultimate Fighting Championship (UFC). Since its inception, the channel has successfully managed to target the youth of India through a mix of sports and entertainment.