MTV launches "MTV' & "Roadies' range of goodies

MTV, the leading multimedia youth brand, along with Wildcraft, has launched the MTV range of premium bags and adventure gear. Launched at Wildcraft's exclusive store in Mumbai, the range includes vibrant and funky travel & adventure bags, duffel bags, laptop bags and tote bags amongst others.

The range also comprises a special "Roadies' line that includes bags as well as adventure gear for riding, hiking and cycling as well as other outdoor equipment including a cool range of sleeping bags and tents.

Commenting on the range, Sandeep Dahiya, Senior Vice President ' Consumer Products & Communications, Viacom18, said "Bags are today an extension of one's style statement. We're excited to partner with Wildcraft to enter into yet another important category in the youth space." He further added, "What makes this range unique is the mix of innovative product features with international creative & design elements."

Unveiled by the none other than the gorgeous Jacqueline Fernandez along with MTV VJ's Rannvijay, Ayushmann and Bani J, the range is priced from Rs. 745/- to Rs. 2995/- and is available across exclusive Wildcraft stores as well as modern trade shop-in-shops.