MTV partners with BlogAdda; gives the Bloggers a chance to witness behind the scene action at MTV Hero Roadies 9 Auditions
Selected bloggers can click pictures of the organized chaos, talk to the participants, meet the brains behind the show, tweet real time updates, blog to recount their first hand experience. Basically, they can capture and share whatever they feel is truly Roadies.
MTV Hero Roadies has assumed iconic proportions amongst youth. The channel invests endless amount of time and effort in putting up the auditions and by being there, MTV wants to allow the fans to experience the madness first-hand. Aditya Swamy, Channel Head, MTV adds "Youth gets the high through experiencing the unknown and sharing those rare moments. MTV believes in a dialogue with the audience, not the age-old monologue broadcast method. Through this initiative, MTV wishes to give the fans an exclusive chance to immerse in the Roadies spirit and share it their own way. This is in line with our strategy to allow audience to experience the MTV way of working."
Nirav Sanghavi, Founder & CEO of BlogAdda, said "We are happy to associate with MTV India for MTV Roadies, which is extremely popular amongst the youth of India. Our association will benefit the bloggers by presenting them with an advantage, that will allow them to have firsthand experience of the organized chaos of MTV Roadies 9 auditions. At the same time, they can also interact with and see how the production department organizes and conducts the auditions, and also converse with the participants. We are looking forward to see the bloggers share their experience with the readers on their blog."
The bloggers who would be interested in attending and blogging about MTV Roadies 9 auditions, will be shortlisted by BlogAdda and MTV, after they fill an online form. The auditions are in 5 cities - Pune, Kolkata, Delhi, Chandigarh and Hyderabad. At least 5 bloggers from each city would be chosen, who will have the privilege to witness and blog about MTV Hero Roadies season 9 exclusively. More details on this association are available at BlogAdda.
By MTV India:
MTV is a dynamic, vibrant experiment at the intersection of music, creativity and youth culture. In India, MTV is distributed to 40 mn homes and reaches out to over a 100 MM unique viewers annually. In the social media space, MTV is the most followed brand across platforms. Targeted brand licensing makes MTV products available across 35 unique categories and the MTV Live business gives young people their does of MTV, up close and personal. MTV's philosophy - STAY RAW, is an idea that encourages young people to be and do only what they want to. Write your own rules, play your own games, be your own hero. Stay Real... Stay Raw. Wanna know more? Come on in www.mtv.in.com
BlogAdda.com is the largest community of bloggers in India. It is the most visited destination by Indian bloggers and anyone who wants to reach out to a very large community of influencers and opinion leaders. BlogAdda is the voice of the Indian blogosphere. BlogAdda can also be contacted on Twitter and Facebook.