MullenLowe Group Launches #MLGTees4Seas For World Octopus Day
In honour of World Octopus Day, global marketing communications network, MullenLowe Group has created a limited-edition collection of clothing, #MLGTees4Seas to raise awareness of plastic pollution.
The clothing will be sold exclusively online for eight days from the 8th October 2020. All profits will be donated to non-profit organisation, Plastic Oceans International, so people can make a contribution to saving our oceans and the marine life within them.
#Tees4Seas can be purchased here and will be available online only from the 8th October to 16th October.
Last year for World Octopus Day, MullenLowe Group created a bespoke arcade game, ‘Coral Greef’ where players could put their challenger mentality to the test and help our surfing octopus and Sandy the crab remove as much plastic as they could from the ocean. For every high score shared, MullenLowe Group donated US$5 to Plastic Oceans International so players could make a real contribution to saving our oceans. The campaign raised over US$6,000 for the organisation.