Mumbai Metro station fevered with Jumanji installations
As a treat for the eyes of the movie buffs, Jumanji fans and regular commuters at Mumbai’s D.N. Nagar metro station, the station was specially converted into a fictional world of Jumanji where one could get the feeling of being in the actual game!!
This rare innovation was initiated by Sony Pictures Entertainment India to engage the movie lovers and Mumbai's commuters in association with Times OOH as the outdoor media partner, adding some much-needed fun to the travels!
We all know that 'Jumanji: Welcome to the Jungle' posits a video game that actually pulls players into the Jumanji world. So just like the film, Sony wanted the daily commuters to feel like they have entered the world of Jumanji, and experience a gist of what they can see when the film hits theaters soon!
Running parallel to the idea of stampeding animals, dangling vines and breathless sense of adventure in the movie, the busy metro station has been recreated in the same manner. That was one of the main reasons why Sony shortlisted this particular metro station for the theme.
The installations were exhibited at the station till 4th January that pulled good crowd who could enjoy it. The installations were a part of promotional campaign done ahead of the release of Sony Pictures Entertainment India's ‘Jumanji: Welcome to the Jungle’.