Coca-Cola gets its own font - TCCC Unity, drawing from its visual heritage

The Coca-Cola Company has come out with its very own typeface – christened TCCC Unity. The launch of the new font comes after the company unveiled its global ‘One Brand’ strategy in Singapore and Malaysia last April. TCCC Unity has been designed by Brody Associates, a well-known creative agency specialising in typography and identity. 

For the first time ever, the entire Coke range in the region will be marketed under one brand design, unifying all of Coca-Cola’s varieties under the one design using the iconic Red Disc. 

Elaborating on the new font, Coca-Cola’s VP of Global Design, James Sommerville, said in his Instagram post that the new font encapsulates elements from the company’s past and its American Modernist heritage. Revealing the news on Instagram, the post also showcased different versions of TCCC Unity, including the light, bold and condensed versions. 

Further describing the font, Sommerville, in his Instagram post, wrote, “Geometric flair and circularity drawn from the archive form the basis of the Latin script; a large x height ensures it works in physical and digital environments.”