MWG India forms Creative Central with Pradyumna Chauhan as ECD

McCann Worldgroup, India announces the formation of Creative Central. An effort directed towards creating more insightful creative work for clients.

At its core McCann Creative Central is an effort towards creating insightful creative work. For while it looks to fundamentally bolster creative output it does so by working closely with the strategic planning function to constantly create insightful work and solutions for MWG clients. Creative Central will also constantly leverage the knowledge base generated at Truth Central (A McCann insight arm) and play a major role in converting the knowledge and insights across brands in India.

Prasoon Joshi, Chairman, CEO and Chief Creative Officer of McCann Worldgroup India and South Asia welcomed Praduymna Chauhan, Executive Creative director, Creative Central, who will lead this creatively to begin with. “With a sharp and insightful approach reinforced by a stellar body of work, Pradyumna is keen to create work that impacts popular culture. Based currently in Mumbai, he will work with our creative directors and teams across McCann India offices and functions on our key brands. In the near future we will find more people with a similar skill set and approach to strengthen McCann Creative Central.”

Pradyumna has a penchant for creating large-scale popular work like MP Tourism Ajab Hai and Colours campaigns, Asian Paints, Star’s Satyamev Jayate, Vodafone ICICI and Birla Sun Life’s Jab Tak Balla Chalta Hai. He has worked in many major agencies in the last decade and a half. Before joining MWG he was Group Creative Director at Ogilvy Mumbai. He has spearheaded work, apart from the above mentioned, also on Airtel, LG Electronics, General Motors, HPCL etc. His work has won him recognition at Adfest, Cannes, Spikes, New York Fest, Abbies, Effies and AMEs.

Prasoon sees this as an important step towards increasing the creative width of MWG India's offerings to its clients.