MY FM ‘CYCLEGIRI’: A Special Gift For Indore

Indore, the cleanest city of India, now has another reason to boast about- a full-fledged cycling corridor. In a recently concluded initiative, MY FM, the radio arm of DB Corp Ltd., inspired the whole city to put-on their cycling gears and do some ‘CycleGiri’. The week-long activity involved MY FM RJs motivating Indorians and fellow professional cyclists to join the initiative to make Indore a cycling haven. The RJs also highlighted the city-authorities about the challenges faced by cyclists and requested them to make the BRT corridor a cycling zone during its non-operational hours. The appeal was positively welcomed by the authorities and with the support of Mr. Shankar Lalvani, a Member of Parliament, the Indore-BRT corridor will now be a cycling zone from 5 to 7 AM every day.

From people who’ve had weight-issues due to the recent lockdown to people having immunity-related concerns, MY FM’s Cyclegiri had been special to every Indorian. The initiative also supports Indore’s long-term relationship with environment-protection and public health.  

Commenting on the activity, Mr. Rahul Namjoshi, COO, MYFM, said “Looking at the challenges we all are facing right now, MY FM is continuously committed in making every citizen mentally and physically fit. We recently culminated Cyclegiri in Chandigarh, which garnered an overwhelming response. With Indore’s Cyclegiri we went a step ahead to successfully start a movement that, we hope, would inspire the whole nation towards constructive thinking and positive well-being”.