My FM introduces "Koshish Dil Se' campaign in Gwalior

94.3 MY FM has introduced "Koshish Dil Se', campaign on birthday of its Gwalior station. An initiative under MY FM's CSR programme, Koshish Dil Se has been conceived as a break from the monotony of routine life. An inspirational crusade for the residents of Gwalior, 94.3 My FM is all set to spread its philosophy of Jiyo Dil Se.

Commenting on the initiative, Harrish M Bhatia ' CEO, 94.3 MY FM (Dainik Bhaskar Group) says "Instead of celebrating this joyous occasion through regular fun activities, we have chosen to focus on giving back a little to help some underprivileged kids by showing them how to live Jiyo Dil Se! It's heartwarming to see the spirit of these people and through the "Koshsih Dil Se!' initiative; we are planning to really make a difference."

With the celebrations of the third edition of its Gwalior station, MY FM endeavors to serve its role of a socially responsible citizen. Under this project, 3 underprivileged street children Babita Soni, Julekha Khan & Saraswati have been chosen and MY FM will undertake the responsibility of ensuring their education. Being one of the primary requirements for making a living in the society education is a vital component for any individual. MY FM has chosen to provide basic education to these three kids by the means of which they can make a name for themselves.

The activities undertaken as part of 94.3 MY FM social programmes are focused on bringing smiles to people's faces through these special occasions. The radio station as an ode to its philosophy will be driving towards the goal of encompassing majority of the society into its spirit of Jiyo Dil Se throughout the year.