Narsee Monjee Institute of Management Studies Wins FMS-Veet Case Study Competition

Veet, the world leader in hair depilatories from the portfolio of Reckitt Benckiser in partnership with The Faculty of Management Studies (FMS), Delhi University conducted a unique Veet-FMS Case Study Competition titled "Veet: From Sticking to Knitting to Knitting to Stick *". (visit www.rb.com/in ). Team Daemons (Rohit Arora and Anupama Sridhar) from Narsee Monjee Institute of Management Studies (NMIMS), Mumbai stood first in the competition winnig the cash prize of Rs. 1 lakh.

Team Pandits and Bandits (Suneet Choudhury and Guneet Pal Singh) from Indian Institute of Foreign Trade (IIFT), New Delhi stood second and Team Magis (Raghuram Bommaraju and Neelkhantha Mukhkerjee) from XLRI School of Business and Human Resources (XLRI), Jamshedpur stood third in the FMS-Veet Case Study Competition. The teams respectively received a cheque of Rs.60,000/- (for second position) and Rs.30,000/- (for third position). All the six winning students also received pre-placement interview offers from Reckitt Benckiser.

Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser said, "In today's competitive global market higher education goes beyond books and classrooms. Application of knowledge is what will provide an edge to Indian students. Our Veet-FMS case study competition provides our future business leaders the opportunity to step up into the world of marketing challenges and display their strengths. Through the annual case study competition, we at RB try to provide students the challenge and confidence to deal with an actual business problem. This enhances their ability to expand their horizons and harness their creativities."

Dr Harsh V. Verma, Faculty of Management Studies, University of Delhi said, "I thank Reckitt Benckiser for conceptualizing and conducting such a distinctive competition for the students. The competition in literal terms has helped students "bring learning out of the classroom'. It not only provides them with a great platform to showcase their latent but also help them comprehend the daily challenges faced out in the real corporate world."

India's TOP 25 B-schools were invited to participate in this competition. Students enrolled in teams of two and submitted their case-studies to be evaluated in a three-tier evaluation process:

§ The second level of screening was done by FMS and RB to select the top 6 teams