National Geographic launches a special, premium offering on Hotstar
Understanding rapidly changing consumption trends, and delivering on its promise of offering world class content across platforms, National Geographic is now available on Hotstar Premium. Aligned with the brands’ focus on relevant and high-quality content created by, and featuring, some of the biggest film names in Hollywood, this partnership with Hotstar Premium is a natural progression to cater to the viewers who prefer to consume quality content whenever and wherever they choose to.
Speaking on this new move to engage further with the audience, Swati Mohan, Business Head, National Geographic & FOX Networks Group says, “At National Geographic, we have always worked endlessly to create memorable and exclusive experiences for our ever-evolving consumers; whether through the iconic magazines, our global leadership on Instagram, our once-in-a-lifetime travel experiences, or iconic stories told by some of the most renowned story tellers of our time. This new content offering on Hotstar Premium is no exception and has been especially curated for the Nat Geo lover. Pick any show and be sure to witness a piece of brilliance and the gold standard of storytelling that National Geographic stands for.”
National Geographic is hosting some of the most acclaimed shows on Hotstar Premium. Ranging from in-depth stories such as Ron Howards’ Mars to The Story of God with Morgan Freeman, to contextual specials like Diana: In Her Own Words, and Before the floods with Leonardo Di Caprio, to some of the most iconic local stories from India, the content will cover all genres from blue-chip wildlife, scripted series, science & tech and docu-dramas, among others and will enable audiences to watch the channels’ latest premiers on the day of release, as well as binge on box sets of any of their all-time favourites like Indias Megakitchens, Primal Survivor, Brain Gamesamong others.
Ajit Mohan, CEO, Hotstar, added "For the last few decades, National Geographic has been synonymous with depth and world-class storytelling. Hotstar is the natural home for National Geographic and is a fabulous addition to the Premium catalog, which already boasts of the best TV shows and movies from around the world. With this, Hotstar Premium is now the destination for the curious and the young too, those looking to understand their world a bit better."