NBF counters doubts raised over its efficacy, says NBA has become jittery

An interesting situation is developing in the news broadcasting space following the formation of the News Broadcasters Federation (NBF). One wonders whether a divide would be seen between the mainline national news broadcasters and the regional news broadcasters. 

Yesterday, Adgully had reported how some of the leading news broadcasters are reacting to the formation of NBF, where they tried to brush off the impact that this industry body would have. 

Also read: Now, doubts being raised over efficacy of newly-formed News Broadcasters Federation 

Now some other news broadcasters, who are part of the NBF, as well as some News Broadcasters Association (NBA) members have countered the points made by the mainline news broadcasters. 

According to a prominent member of the NBF, the existing body, News Broadcasters Association, has become jittery and concerned after the formation of NBF. He also felt that it was a “big blow to the News Broadcasting Standards Authority (NBSA)”. 

Some of the existing NBA members candidly admitted that NBA had not been able to get any commercial gains or growth for its member channels and stressed that “a lot of things need to be done commercially”. 

Defending the NBF, one of the prominent regional news broadcasters said, “The NBF will provide a larger platform for regional and independent news broadcasters and bring together all regional news networks under one roof.” 

Meanwhile, a leading national news broadcaster asserted, “News broadcasters need to get their heads out of the sand and tackle bigger issues that they are facing from Google, YouTube and Facebook, instead of worrying about competition from within.” 

 

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