Netcore Introduces the concept of 90 days of Mobile Linkage

Netcore solutions, a leading provider of digital marketing solutions, has launched yet another innovative enterprise marketing solution named as "90 ml". The one of a kind solution is primarily an enterprise package that aims to highlight a new channel of consensual marketing for companies through an innovative platform.

The mobile based technology by Netcore emphasizes on 90 days mobile linkage between the organization and the consumer and thus named as 90 ml. This one-of-a-kind offering by Netcore enables the enterprise for a consensual engagement with the prospects over a period of 90 days and convert them to a consumer through meaningful multi-flavor communication over mobile and hence reducing mobile spam.

Companies which have engaged in communication via sms in the past only had an option for blast-in data base, the accuracy of which could never be determined and banked upon. However, with Netcore's 90ml, the organizations will now have the privilege of communicating to only appropriate customers who are and will be interested in the products, hence ensuring faster sales cycle and optimized marketing spend. This offering, hence puts the marketers, advertising agencies and telecom regulators in the win-win situation.

90ml is a scratch card which can be innovately bundled as a relationship card, a product replica card, a visiting card and packaged with any product. 90ml engagement process also includes Multimedia Messages (MMS) and voice based communication, along with vanilla SMS.

Abhijit Saxena, CEO Netcore Solutions says, "Mobile advertising has emerged as an integral part of a brand's marketing campaign today. It has become an important engagement tool for brands, and aims to fulfill the gap that traditional media has been unable to bridge. It is the next wave of opportunity for marketers, brands, and advertising agencies to capture the attention of highly-desirable and affluent consumers on the go. This unique concept of 'consensual engagement will benefit the organization and the consumer equally. It will also enable the organizations to build a relevant database of the customer on the fly who are interested in their products. During this age of communication, where it's raining offers and information at every nook & corner, what converts a probable customer to a user is only relevancy. Futile efforts for blast-in methodology will not work effectively. We being a digital marketing solution company recognized this need and have closed the gap with 90 ml.90ml has to potential of changing the way BTL activities are currently carried out and adding a new digital dimension to it as well." Netcore believes that the consensual engagement should not be restricted to just sms, but should also include variety in the form of voice and MMS.

Speaking on the same, 90 ml Business Head Rohit Kaul said,"Realizing that Mobile advertising is a rapidly growing sector in this innovating Indian market providing brands, agencies and marketers are scouting for an opportunity to connect with consumers beyond traditional and digital media directly on their mobile phones. We are looking forward to provide a platform enabling the delivery of a mix of these three modes of communication. Our offerings will continue to be more personal in nature, relevant to the end user as well as cost effective to both user and the organization. 90ml can not only help organization fast track their sales cycle but also enable them enhance a brands spontaneous recall quotient. 90ml not only helps curb mobile spam but is only tool available for Marketers to have a bidirectional interaction with the consumers."

"The current client base is spread over various industry verticals namely retail, education, FMCG, real estate, events and others, however 90ml can fit anything that is termed as a product. The content pertaining to these verticals can vary from special offers to fluctuation in the markets about properties" says General Manager, Marketing, Mr. Vishwajeet Sukhija It may also have content pertinent to education or tips on self grooming by an FMCG company.

Mobile Advertising is emerging as the new "hot topic" in the mobile, advertising and telecommunications industry today. Though still rapidly evolving the Mobile Advertising industry is generating responses that are as high as 40%, compared with a 3% response rate through direct mail and 1% with internet banner ads.