Netflix India plans a lyrical treat for its audiences on #WorldPoetryDay

Twitter is what’s happening in the world and people turn to it to participate in conversations, keep informed about their interests, stay connected and entertained. The service’s leaned-in and receptive audiences talk about a range of interests, presenting brands with an opportunity to connect with specific interest topics and passion-related communities on Twitter. While brands continue to capture pivotal moments of the year, festivals and occasions, they are also increasingly prioritising interest-based content and moments.

Picking up one such interest, poetry, and cultural moment, #WorldPoetryDay, Netflix India (@NetflixIndia) has planned a treat for its audiences on Sunday, 21 March 2021. @NetflixIndia will be celebrating the art of poetry by Tweeting out personalised poems. The OTT brand will kick-off a Twitter thread asking audiences to respond with the name of their favourite Netflix show or movie and for each response Netflix will share a personalised poem. 

Consumers on Twitter actively seek dialogue and engage with their favourite brands, and brands too make sure to deliver creative, interesting and relevant experiences to their audiences. In fact, as per a recent Twitter survey, 27% of women and 24% of the men on Twitter in India have connected directly with a brand on the service. The survey also revealed that 41% of the women and 35% men have discovered new interests on the service, with 17% of women and 18% of men coming to Twitter to follow conversations on Art. 

Recently, building on the growing interest in #gaming conversations on Twitter, Skoda (@SkodaIndia) created a thrilling experience for its audiences on the service, engaging them in the #OCTAVIARSSpeedchallenge.  The @NetflixIndia poetry thread is yet another instance of a brand connecting with the pulse of its consumers through a specific interest and moment. 

Watch out for some exciting poetry action this Sunday, 21 March 2021 #OnlyOnTwitter with @NetflixIndia.