Network bags the creative mandate for Mahindra Lifespace Developers

 Network Advertising, one of India’s leading independent advertising firms, today announced that it has bagged the above-the-line creative mandate for Mahindra Lifespace Developers Limited, following a multi-agency pitch.  To be serviced out of Network’s Mumbai office, the mandate includes all B2C and B2B projects across India by Mahindra Lifespace Developers Limited, a leader and pioneer in sustainable urban development through the creation of residential and integrated large format developments across multiple city-clusters.

 Mahindra Lifespace Developers Limited is focused on sustainable urbanisation through distinct business lines across geographies, including mid-premium segment residential projects, affordable housing, and integrated cities and industrial clusters.  The Company is developing two large format integrated business cities under the ‘Mahindra World City’ brand in Chennai and Jaipur. In addition, Mahindra Lifespaces enables access to quality housing at affordable prices via its brand ‘Happinest’.  The Company has  two such industrial parks: one, near Chennai in a joint venture with Sumitomo Corporation of Japan, and the other near Ahmedabad (Gujarat).

 Recently, Network Advertising also won the full-service mandates from Metropolitan Stock Exchange of India (MSE), Firestone Tyres and Vinod Cookware.Commenting on the win, Vinod Nair, Managing Director, Network Advertising Group, said, “Mahindra Lifespaces is a strategic addition to our consistently growing clientele and is a responsibility we feel proud to own. Given its vision and scale, we feel we can partner the brand to its rightful space in the mind of the consumers and the competition. The way the evaluation was conducted for this pitch was unique and unlike what happens these days, and increased our resolve to win such a mandate. It fits our tradition of building the biggest of Indian Brands into commanding scale and size.”

 Commenting on the mandate, Sunil Sharma, Vice President – Marketing & CRM, Mahindra Lifespaces, said, “The Indian real estate sector is growing at a fast pace, evolving as per changing customer demographics and expectations.  As one of the leading real estate development companies in India, Mahindra Lifespaces is focused on its brand values of simplicity, warmth, quality and transparency.  We were seeking a partner who would match our values, while executing a strategic framework to differentiate and build on our strengths. Network, with its long standing partnerships with clients, demonstrated what can be delivered when there is stability and involvement from the leadership and an experienced team to power the set agenda.”