New TVC on RoohAfza launched

To some of you reading this ' even your previous generation members wouldn't be as old as the famous red-coloured bottle which has etched itself into the very culture and essence of the country ' a country that pre-independence included of the countries that in current times go by names like India, Pakistan and Bangladesh. RoohAfza enjoys over 103 years of its happy existence and is growing in its popularity year by year.

Hamdard (WAKF) Laboratories, one of the leading Health & Wellness companies in India, has launched a new advertising campaign for its 100year old brand RoohAfza. The campaign revolves around "everyday moments of celebration' and positions RoohAfza as a refresher for these moments.

Tarundeep Singh Rana, General Manager Marketing of Hamdard (Wakf) Laboratories said "Everyday in our lives there are moments of Celebration. And we seek to celebrate these moments with food & drink. With RoohAfza already entrenched as an all natural refresher, the celebration positioning offers the brand an opportunity to strengthen and extend the brand franchisee to a larger platform, which is not only at home during summers but with the larger family (friends, neighbours, colleagues, relatives etc) and on occasions which are more memorable for all. RoohAfza aims to occupy the slot of the perfect Refresher for all moments of celebration".

Now stop reading, go and grab a glass of this cool refreshing drink. Just like I am. See you in a bit. Ciao!