New York Festivals 2024 AME Awards opens for entries

New York Festivals 2024 AME Awards, honouring advertising and marketing effectiveness, is now open for entries. AME unveils 9 new categories, including Tech for Social Good, Artistry for Social Impact, Mental Health and Well-being, Sustainability Beyond Environment, and Urban Influence.

In 2024, the AME Awards marks its 30th anniversary of recognizing pioneering campaigns that showcase groundbreaking solutions to complex marketing challenges, proving that strategic planning and creative execution can produce extraordinary results.

“All of us at AME are thrilled by the exciting possibilities that this year’s competition brings. In 2024, we introduce a game-changing Regional Award of the Year, inject fresh categories into AME’s powerful category mix, and unveil a redesigned website for an enhanced user experience. And each and every year we assemble an enviable world-class jury comprised of some of the most innovative creative and strategic leaders who are recognized globally for award-winning result-driven work,” said Gayle Seminara Mandel, Executive Director, AME Awards.

New for 2024, AME introduces the Regional Campaign of the Year Award, a tribute to trailblazing work that is the ultimate of creative effectiveness emanating from 5 regions around the globe.

Each year the AME Awards reviews and updates their categories to mirror the evolving trends within the industry. Here’s what’s new for 2024.

In a bold leap towards fostering positive change, the 2024 AME Awards unveiled 8 new categories under the robust Creativity for Positive Impact category group. These categories celebrate creative campaigns that span all media platforms and are designed to drive social good, inspire positive behaviors, and create meaningful impact for individuals, causes, society, the well-being of animals and the environment. New categories include Artistry for Social Impact, Tech for Social Good, Sustainability Beyond Environment, Youth-Led Initiatives, Community Building, and Sustainable Fashion. 

The new category, Urban Influence, included within the Best Use of Medium category group will shine a spotlight on bold campaigns that harness the power of urban environments, street art, installations, and unconventional mediums to leave a lasting mark on their target audience.

This year, AME will open its doors once again to pro bono campaigns, embracing a broader spectrum of opportunities for creativity and impact. AME believes in the power of creative solutions to drive positive change. The expanded Creativity for Positive Impact categories provide a platform for showcasing campaigns created for brands, NGOs, governmental organizations, and more.

Among the final updates to AME, a new and improved website has been introduced.

Jury selection has now begun for the 2024 AME Awards. AME’s Juries are recruited from 5 global regions (Asia Pacific, Europe, Latin America, Middle East & Africa, and North America). These strategic innovators review all entries with global knowledge and industry perspective.

The results of the 2023 AME Awards Jury sessions were parsed in the AME Report, an annual ranking report that honors outstanding agencies and brands from 30 countries.

The final deadline to enter the 2024 AME Awards competition is April 3, 2024. Competition details, rules and regulations, categories, and additional information can be found on the AME website: here.