Zupee announces ‘Saara India Chamkega’ initiative this Diwali

 Diwali is as much about spreading joy in others’ lives as it is about celebrating with our loved ones. This Diwali, Zupee, one of India’s leading online skill-based gaming platforms announced its ‘Saara India Chamkega’ campaign to brighten the lives of thousands of senior citizens.

Staying true to the spirit of Diwali, this initiative is designed to gamify the experience of giving with an in-App engagement on the Zupee App, urging players to light up e-diyas as part of the collective effort towards supporting senior citizens.

As part of the week-long campaign until Diwali, Zupee players can simply click on the ‘Saara India Chamkega’ in-App banner and participate by rolling a dice, where each dice roll will lead to the lighting of corresponding number of e-diyas illuminating a digital map of India. For every e-Diya lit, Zupee will contribute towards supporting senior citizens in association with The Earth Saviours Foundation

A real-time tracker will be active throughout the week, showcasing the total number of e-diyas lit. Additionally, players can also invite their friends and families to join in the cause through WhatsApp and Facebook via the Zupee App and website.

The Earth Saviours Foundation, an internationally acclaimed and recognized non-profit organisation to champion this initiative. The initiative aims to impact over thousands of residents as part of The Earth Saviours programmes for senior care and the specially abled.

Zupee's donation will be channelled by the Earth Saviours NGO in securing essential provisions, including food, hygiene and toiletries, medicine etc for the senior citizens. Furthermore, Zupee's team joined in the Diwali celebrations with the residents of Earth Saviours and organised a meal at the NGO, located at Bandhwari Village, Distt. Gurugram.