News Just Arrived | IRS 2010 Q4's Topline released

Hindi daily Dainik Jagran is the number one daily across the country in terms of Average Readership figure (AIR). The daily's AIR is at 16,066,000 compared to its Q3 AIR of 15,950,000. The number two position is taken by the daily's closest competition Dainik Bhaskar. Dainik Bhaskar's AIR has increased to 13,992,000.

Third on the charts is Hindustan which has grown from an AIR of 10,839,000 to 11,452,000. Malayala Manorama sees a slight decline with an AIR of 99,30,000 but continues to be in the fourth position

Amar Ujala at number five has an increased AIR of 86,40,000. Marathi daily Lokmat with an AIR of 7,712,000 and has dropped from having 7,809,000 AIR in Q3.

The Times of India has grown its AIR to 7,424,000 however is till at the number seven position. Rajasthan Patrika has dropped from 7,217,000 to 71,66,000 and has Daily Tanthi to the 9th position. Daily Thanthi is at number nine position with reduced AIR of 7,014,000.

Mathrubhumi is the tenth most read daily with an AIR of 66,37,000. | By Prabha Hegde [prabha(at)adgully.com]