News Just Arrived | JWT India appoints Max Hegerman as Sr VP & Digital Head

Max has over two decades of experience in communication, and has spent the last 11 years integrating digital capabilities into traditional advertising agencies, and has worked at highly creative agencies, like Hal Riney & Partners (San Francisco), Wieden+Kennedy (Portland), Goodby, Silverstein & Partners (San Francisco), GSD&M (Austin), Euro RSCG (Irvine, California), Energy BBDO (Chicago) and StrawberryFrog (New York) and TBWA\Media Arts Lab (Beijing). Prior to joining JWT, he headed Tribal DDB India for over 2 years.

Max has worked across categories on many blue chip clients like LIC, Times Group, Nike, MTV, Idea Cellular, Volkswagen, Citibank, Wrigley, Apple, Volvo, BMW, Land Rover, Pizza Hut, SBC Communications, Scion (Toyota), Playboy, Oakley and Hyundai and Kia to name a few.

Commenting on the appointment, Colvyn Harris, CEO, JWT said, "The world is Digital now. India's internet user base is expanding at a phenomenal pace. We need to lead and dominate this space as well: for our future growth, and for our clients as they are increasingly looking at JWT for newer solutions for their brands. Our clients expect this from JWT. We will be responsible for holistic solutions delivered seamlessly.

For us to develop skills and capabilities in this extremely important area, we are strengthening our team bandwidth across India. With Max now we'll have the firepower to signal our serious intent in Digital. More news on this space soon!"

On his joining JWT, Max says "I am very excited about the opportunity to work so closely with the JWT team in place. I plan to leverage my digital background (and passion) and hands-on experience in India to enhance JWT's capabilities and credibility in the online space, across offices and offerings ' and an amazing list of clients."

JWT India is one of the leading integrated communications companies specialising in advertising, digital, activation, public relations, direct marketing, design, social and rural communications. It operates through offices in six cities and partners India's best and most admired blue chip clients including Airtel, Aditya Birla Financial Services, Bharti Retail, Pepsico, FritoLay, ITC, Godrej, Hindustan Unilever, GSK Consumer Healthcare, Hero Honda, Sony Vaio, Sony Bravia, Nike, Nestle, Nokia, Levi's, Pizza Hut , UB, Kingfisher, Kellogg's, Tisco, Exide, and Ford among others. JWT works with 26 of the top 100 super brands ranked by Superbrands India, and 9 of the top 25 Most Trusted Brands in India as per the Economic Times Brand Equity Survey. JWT is a WPP company.