News18 India continues to lead Hindi News space with 13.4% market share

News18 India has continued to be the industry leader in Hindi TV News space with a market share of 13.4% in week 30-33’22.  

Past leader Aaj Tak continues to struggle to catch up with News18 India. As per BARC data,  Aaj Tak has acquired 11.9% market share. 

As per sources, the former leader of Hindi news segment is also losing in terms of  commanding the premium ad rates as advertisers have started offering better rates to the new leader.  

As per BARC data, India TV is at number 3 with 11.8% market share.  

Ever since the BARC ratings have resumed, News18 has been steadily climbing the viewership charts.  

The channel opened at number 3 and over the last four months, rose steadily to acquire the top position.  

The channel has been investing heavily in journalistic resources, along with technology. Even on digital, the brand is garnering solid traction.